We understand that your privacy and the security of your personal information is extremely important. This notice sets out what we do with your personal information, what we do to keep it secure, from where and how we collect it, as well as your rights in relation to the personal information we hold about you. This policy applies if you interact with us over the phone, online, through our mobile applications or otherwise by using any of our websites or interacting with us on social media (our “Services”). If you don’t want to read all the detail, here are the things we think you’d really want to know:
Who are we?
When we say ‘we’ or ‘us’ in this policy, we’re referring to the separate and distinct legal entities that make up the Moors World of Sport Company Limited divisions from time to time. Which of the Moors World of Sport Company Limited divisions controls your personal information depends on the circumstances in which you are dealing with us. If you would like more information about which Moors World of Sport Company Limited divisions you are dealing with, check the terms and conditions of the product or service you are using, or contact us by one of the means set out in the “Contact Us” section below. The brands which make up the Moors World of Sport Company Limited currently are: Moors World of Sport, Betting.co.mw All of these are part of Moors World of Sport Company Limited., a company registered in Zambia. We may add further brands to the Moors World of Sport Company Limited in the future. When we do so, we will update this notice.
What sorts of personal information do we hold?
Our legal basis for processing your personal information
Whenever we process your personal information we have to have something called a “legal basis” for what we do. The different legal bases we rely on are:
How do we use your personal information?
There are a number of ways in which we use your personal information, depending on how you interact with us. If you do not provide your information to us, then we will be unable to interact with you in that way – for example, if you do not provide your name, address and account details when purchasing one of our products online, we will not be able to sell you that product as we would be unable to process your payment or deliver the product to you. We may use your information in the following ways:
To provide our products and services – we need to use your personal information to make our products and services available to you. If you then decide to order any of our products or services, we need to provide them to you and process your payment. And we need to use your details to do all this.
To personalise your online experience – we try to understand our customers so we can provide you with a great online experience, relevant marketing, personalised offers, ideas and online advertising. Understanding how you use our Apps and how you use and browse our websites helps us to do this.
Analytics and profiling – we use your personal information for statistical analysis and to help us understand more about our customers. This helps us to serve you better and to find ways to improve our services, apps and websites. These profiles help us to send you offers that are more relevant to you.
Contacting you – we use your personal information to contact you: either to conduct market research or to contact you about products and services from us and other companies. We may also contact you in relation to any questions you have raised with us or to discuss the status of your account with us.
Cookies and similar technologies – we use cookies to help give you the best experience on our websites and to allow us and third parties to tailor ads you see on ours and other websites. For more information please see our full Cookie policy.
Who might we share your personal information with? Moors World of Sport Company Limited divisions – we will share your personal information in certain circumstances with the other divisions within Moors World of Sport Company Limited so that we can provide you with a high quality, personalized and tailored service (including relevant marketing) across our divisions.
Our service providers – we work with partners, suppliers, insurers, aggregators and agencies so that they can help us provide the products and services you require from us. These third parties process your personal information on our behalf. We only share information that allows them to provide their services to us or to facilitate them providing their services to you. These third parties include:
Other organizations and individuals – we may share your personal information in certain scenarios. For example:
International transfers of personal information From time to time we transfer your personal information to our Moors World of Sport Company Limited divisions, suppliers or service providers based outside of Zambia for the purposes described in this privacy policy (please see the “Who might we share your personal information with?” section above for further details). Currently this includes transfers to the UK. When we do this, your personal information will continue to be subject to one or more appropriate safeguards set out in the law.
Keeping you informed about our products and services We would like to tell you about the great offers, ideas, products and services of the Moors World of Sport Company Limited divisions from time to time that we think you might be interested in. Where we have your consent or it is in our legitimate interests to do so, we may do this through the post, by email, text message or by any other electronic means. We won’t send you marketing messages if you tell us not to, but if you receive a service from us we will still need to send you occasional service-related messages. If you wish to amend your marketing preferences, you can do so by emailing privacy@betting.co.zm Please note that it can take up a little while for all marketing to stop once you either withdraw your consent or tell us you’d like to opt out of marketing. This is because some marketing may already be in transit.
Your rights You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you. These include:
Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time. If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below. Please note that we will need to verify your identity before we can fulfill any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests.
How long will we keep your personal information for? We will keep your personal information for the purposes set out in this privacy policy and in accordance with the law and relevant regulations. We will never retain your personal information for longer than is necessary.
Security We take protecting your personal information seriously and are continuously developing our security systems and processes. Some of the controls we have in place are:
Contact us
If you would like to exercise one of your rights as set out in the “Your rights” section above, or you have a question or a complaint about this policy, or the way your personal information is processed, please contact us by one of the following means: By email: privacy@betting.co.zm By post: Data Protection Officer, Moors World of Sport Company Limited., 8 Kidney Crescent, Blantyre
Policy change
This privacy policy was most recently updated in April 2025. If we make changes to it, then we will take appropriate steps to bring those changes to your attention.
Terms & Conditions Apply. Gaming may be addictive and can be psychologically harmful. MWOS is licensed and regulated by the Lotteries and Gaming Board of Zambia. 18+ © 2025 All Rights Reserved